Pay-per-click (PPC) is an online marketing model in which advertisers pay a charge each time their ads are clicked. This is a way to increase traffic to websites. Advertisers bid on keywords that are relevant to their audience.
Businesses can create ads that appear in search engine results, or on other websites using platforms like Google Ads and Bing Ads. These ads are usually displayed above or below the organic search results, and they’re marked “sponsored” or “ad.”
PPC campaigns need thorough keyword research in order to find high-performing keywords that are relevant to your business. The advertisers bid on these keywords and the search engines display the ads when users enter those terms. Ad placement is determined by the bid along with other factors such as ad relevance and quality.
PPC advertising is a great way to advertise because it’s immediate and measurable. Advertisers are able to set budgets, monitor conversions, calculate ROI, and adjust campaigns in real-time. Ad extensions, landing page optimization, and ad copy play a vital role in increasing click-through rates and improving ad performance.
To achieve successful PPC campaigns, it is essential to constantly monitor, test, and optimize the campaign in order to maximize results and drive quality traffic.